The top priority for multicultural marketers is retail execution. There is widespread understanding that “early cycle” consumer marketing activities like getting your brand positioning right, packaging design, and of course, advertising are critical to grow categories and brands; however, performance won’t follow if multicultural consumers don’t first find your product in store.
Más redefines Multicultural Marketing by creating key messages that are relevant to diverse audiences and enable them to connect with your brand. Más finds the perfect way to speak to the audience in a culturally relevant voice that makes sense in order to truly connect with your product or service.
- Multicultural Marketing
- Direct Marketing